Or where is the best place to put up a store? Or which surrounding zip codes offer the best potential for increasing sales? Or where can I get a list of all the accountants in my area to tell them about my new product or service? You don’t have to hire a high priced marketing consultant to get answers to questions like these. You can tap into the government’s rich vein of free marketing data collected by the Bureau of Census and other government agencies. This is where the multibillion dollar companies get their marketing data and it’s where the high priced consultants also get it and then resell it to clients at outrageous fees. That is what I used to do when I was a consultant. To get detailed information about data available for your state, contact your local Census State Data Center in your state capital by calling your state capital operator at 411 or going to http://www.census.gov/sdc/www/. You can also get lots of free and low-cost marketing help from your local Small Business Development Center. You can find them by contacting 800-8-ASK-SBA or http://www.sba.gov/sbdc/sbdcnear.html
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